Tuesday 19 November


7th night of marketing: Industry professionals in search of innovation

The seventh night of marketing, like previous editions, is an exceptional opportunity for business leaders and other structures who are still hesitant, neophytes and marketers, all categories combined, to discover or rediscover the true meaning of marketing. Because, "the observation made in the field, according to Laetitia ADJOVI, managing director of the firm Steeve Conseil, is that companies do not really practice marketing. Many advertise and suddenly advertising is confused with marketing when it is marketing that even calls for innovation within the company. " That’s one of the reasons Marketing Night came into being, and it has been working to change the game for several years now and help transform businesses, ”explains the event promoter.”

During this edition of the night of marketing, the participants, coming from various backgrounds, were able to discover, through the opening plenary, the technological advances and other essential tools for the commerce of the future. They were also interviewed by experts on how to build your own e-commerce empire and communicate effectively on social media through brand content or content marketing. The evening was also marked by exchanges of experiences between the participants, in particular on the issues of e-commerce and e-marketing. Without forgetting the business instant, dedicated to the exchange of contacts between participants, and the promotion of champagne, research structures and advice in advertising or communication, then manufactured products made in Benin and exhibited during this evening. The whole was topped off with a high standard cocktail reception. Something to make the participants happy.

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